I’m glad to see that ABC’s Jimmy Kimmel is getting so much love for supporting the Buffalo Bills.
Because he certainly needs as much love and support as he can get in Western New York.
Remember two weeks ago when he told Harry Potter, a/k/a Daniel Radcliffe, “if the Bills go to Toronto we’re going to war with Canada”?
Well, Kimmel is losing the local late-night war so badly that very few WNYers heard it until it was later tweeted and carried by Channel 7, the local ABC affiliate.
The night Kimmel said it, his show “Jimmy Kimmel Live,” didn’t even get a 1 rating on Channel 7. It had a .9, which was one-fifth of the 4.5 rating that NBC’s “The Tonight Show” Starring Jimmy Fallon” had on Channel 2 and one-third the 2.6 rating that “Late Show with David Letterman” had on Channel 4.
Heck, even "Perry Mason" reruns beat Kimmel. Mason also beat Letterman with a 3.3 rating on WBBZ, the local independent channel.
During the July sweeps, Fallon’s program averaged a 3.9 rating on Channel 2, Letterman averaged a 3.1 on Channel 4 and Kimmel averaged a 1.5 on Channel 7.
Nationally, Kimmel’s show had its most-watched July ever and its strongest July among adults 18-49 in 11 years. That sounds more impressive than it is because Kimmel has only been at 11:35 p.m. for two years in July and his audience when his program ran at 12:05 a.m. was naturally lower.
What is impressive is that Kimmel’s show beat Letterman in the 18-49 demographic nationally by 32 percent this July.
You don’t have to be Perry Mason to realize that Kimmel needs help here. He is struggling because the weak lead-in that Eyewitness News at 11 p.m. gives his program.
Before his move from 12:05 a.m. to 11:35 p.m. in January of 2013, Kimmel told me in Los Angeles that he has never been to Buffalo.
It would be a good time to come. He’d be much more welcome than Jon Bon Jovi.